Our Story of Financial Empowerment

From struggling with personal budgets to helping thousands master their money — here's how avorynexal became Australia's trusted financial education partner

Why We Started This Journey

Back in 2019, I found myself staring at yet another overdraft notice. Despite having a decent job and what I thought were reasonable spending habits, money kept slipping through my fingers. Sound familiar?

That moment sparked something. I realized I wasn't alone — most of us never learned proper money management. We muddle through, hoping things work out, but hoping isn't a strategy.

After spending months developing my own budget tracking system and seeing real results, friends started asking for help. Their success stories convinced me this needed to reach more people.

"Financial stress affects 64% of Australians, yet basic money management isn't taught in schools. We're changing that, one budget at a time."

Financial planning session with documents and calculator

What Drives Us Every Day

Our approach isn't about complex financial theories. It's about practical skills that work in real life, for real people dealing with real money challenges.

Practical Learning

No jargon, no overwhelming spreadsheets. Just straightforward methods you can start using tonight. We focus on building habits that stick, not perfect systems that collapse after a week.

Personal Relevance

Your budget needs are unique. Whether you're managing student debt, planning for a house, or juggling family expenses, we tailor approaches that fit your actual life situation.

Honest Support

Money mistakes happen to everyone. We create a judgment-free environment where you can ask questions, share struggles, and celebrate wins without feeling embarrassed about past decisions.

How We've Grown Together

2019

Started with personal budget workshops in Canberra community centers. Just me, a whiteboard, and eight brave participants willing to talk openly about money.

2021

Launched online courses during lockdowns. Discovered people actually preferred learning budget skills from home — less intimidating, more honest conversations.

2023

Partnered with local libraries and community groups across Australia. Our "Budget Basics" workshops became the most requested program in several states.

2025

Now serving thousands through comprehensive online programs, workplace seminars, and community workshops. Same practical approach, bigger reach.

Group workshop session with participants learning budget management

Digital budget tracking tools and mobile app interface

One-on-one financial consultation session

Meet Our Team

We're not financial advisors selling investment products. We're educators who've been where you are and know what actually works in daily money management.

Astrid Kellerman

Founder & Financial Education Specialist

After years of struggling with her own finances despite a successful marketing career, Astrid developed the practical systems that became avorynexal's foundation. She holds certifications in adult education and financial counseling, but her real qualification is helping over 3,000 people transform their relationship with money through honest, judgment-free guidance.

Ready to Start Your Financial Journey?

Join thousands of Australians who've discovered that managing money doesn't have to be stressful or complicated. Our next program starts in September 2025.

Get Started Today